Create Better Brand Messaging 🖼️
Creating Content with Hierarchy that matters ⚠️
Ever feel frustrated when working on a design for your brand? You have all the elements..but they just aren’t quite coming together how you planned and everything is kind of….screaming?? Look no further, because we’re here to help you utilize one of the biggest design principles: hierarchy. 🔺
👀 What is Hierarchy?
An important part in design because it helps you design with purpose. Choosing how you want the audience to receive, read, and remember the information you’re telling them. This creates direction for not only your posts, but can help you determine messaging in a much easier and quick way.
Need help planning brand content? Check out our Campaign Template, or set up a consult to get ahead of your March social media plan.
🧱 How do I apply it?
Start with this basic rule: the bigger the text, the bigger the importance–which means if everything is the same size you think every single line is of equal importance. It’s not. A consumer won’t see it that way–so choose what you want them to remember about the post, and be precise. Make the most important message your #1 biggest item [ex: we’re having a sale!], labeling the secondary message you want customers to remember #2 [ex: the dates are] making it the second biggest item (and so on and so forth for each piece) [ex: #3 amount off or products in sale].
🔎 Where is it useful?
This is useful on text based posts. Think of items like flyers, signs, menus, social media campaigns or anywhere that has more than one line of text… Chances are, you can apply it most places and improve your brand’s visuals without rethinking your entire brand or visual presence.