3 Keys to a Kick Ass & Successful Visual Brand 💥

Achieve Visual Consistency and Impact with these 3 brand essentials 3️⃣

Branding is a buzz word these days–personal branding, brand content, “it’s just part of my brand.” But what does it actually mean to have a strong visual brand? And why does it matter?? 🤔 A strong visual brand creates a memorable and consistent identity that helps build trust and recognition with your audience.

They might not remember your brand’s name but they will remember the perfectly placed lilac touches that made them associate those details with a need to buy the product. Colors and typography are details that differentiate and identify your brand, its values and message. Creating a strong brand isn’t complicated, it’s about staying visually consistent and relevant over time. ⏰👀

Here are 3 keys to a strong visual brand. Does your brand check them all off? 👇

✅ Always use your brand colors (& fonts)

If you aren’t on brand then what are you even doing? You’ve created a whole ecosystem of fonts, colors and a voice–use it and stick to it! If it’s not working anymore, update it but never abandon your brand.

✅ Never alter your logo

Maybe obvious, but your logo is how people know you. Don’t devalue it by using a fuzzy version, using off-brand colors or stretching it in disproportionate ways. These things all scream “unprofessional brand”.

✅ Have a detailed style guide

Somewhere keep detailed records of how the brand SHOULD look and sound so that if you ever feel off track, you know exactly where to look to get back on track. Every style guide should have these 4 things, and everything else is just good style 😉:

📸 Photo styles, filter(s) and the general mood of the photos you’re looking for

⌨️ Fonts & how to use them

⛔️ Logo–how to use it, and how to NEVER use it

🎨 Brand colors–with color codes (hex, rgb and cymk if you want to really get it right every time)

You and your brand after checking off all 3 keys 😌

Building a strong visual brand involves consistently using your brand colors and fonts, maintaining the integrity of your logo, and having a detailed style guide to ensure your brand remains memorable and professional. 🎨 📖 ⌨️

If you always follow these steps you’ll be right on your way, but if you need help always reach out to someone who knows that these are 4 essentials of a brand kit. 👩🏼‍💻

💌 Thank you for allowing theBlogStack to guide your brand 💌

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