It may feel like everything on social media has been done—but that’s okay, you don’t need to be wholly original to stand out. Authenticity is important, but that doesn’t mean you need to reinvent the wheel. 😮💨 Participate in trends and content styles that feel true to your brand. Focus on authenticity, consistency, and providing value to stand out. 🌟
Here are three ideas, for posts or series, that will help you stand out without reinventing the wheel 💡:
🤩 Create User-Generated Content Showcase
Feature content created by your followers or customers (with their permission). 🤩 This not only engages your community but also provides social proof and diverse perspectives.
📸 Make it a post: Create a collage or video that puts client feedback or customers together
🎥 Make it a series: Choose a day of the week or the month, and post a new customer-generated video or photo
🤝 Expert Interviews or Collaborations
Partner with industry experts or influencers for Q&A sessions, live streams, or collaborative posts. 😎🤝😎 This brings fresh insights to your audience and expands your reach.
Remember, the key to standing out is not just what you post, but how you engage with your audience. Respond to comments, ask questions, and create a community around your content.
📸 Make it a post: Put together a ✨special event✨ with Q&A sessions, special guests, and giveaways. This will draw people in and get people to show up so that you can interact with your audience. Make sure people know you’re hosting this rad event by posting about when you’ll be live, and previews of the things that will be part of the event.
🎥 Make it a series: Do regular, or semi-regular, lives on Instagram or TikTok to interact with your followers. Start FAQs, invite guests or answer new questions that pop up in the live! Make sure people know you’ll be there by posting about when you’ll be live.
🤳 Interactive Content
Create engaging polls, quizzes, and challenges that encourage audience participation. 🙌 This boosts engagement while helping you gather insights about your followers' preferences and interests. Interactive content creates meaningful two-way conversations that make your audience feel valued.
📸 Make it a post: If you’re doing some research to improve your brand, and your followers can help, make a post to help you out! Use features like polls and links to get firsthand opinions, insights and more so that you can keep tailoring your brand to the people that love it most.
🎥 Make it a series: Create a funny, or relevant, series to post every week that centers around decisions. This could be something like, “Would You Rather” or “which one do you like better”. Something that will resonate with your audience, get them excited and create a more open two-way street with your followers.
With consistency, authenticity and interaction you’re sure to stand out, create a strong connection within your community, and keep growing for a long time to come. 👌
💌 Thank you for allowing theBlogStack to guide your brand 💌
A quick update: Next week we know your inbox will be crowded with deals for black Friday, so we won’t add to the craziness. If you miss us, don’t forget you can look through our archives any time. We’ll see you in December! 😉