6 Unique Ways to Utilize Storytelling 📖
This is your brand's social media on storytelling 🤭
Whether you’re on TikTok, Instagram, LinkedIn, or YouTube, storytelling can help move your brand up a level. 📖
While it seems easy to utilize storytelling, when you get down to it, storytelling from your POV can be a bit more difficult than you think.. So try these 6 ways to utilize storytelling for your brand’s social media:
Tell Your Brand Idea Story
Tell the story of how you ended up with the idea for your brand; was it need, want, for a friend, a midnight idea you remembered to write down? Expand upon the problem you solve for customers by showing them you, yourself, used this to solve the problem for yourself.
Acknowledge how members of your team rep the brand
Don’t do this for every person you hire, but for the ride-or-dies, this is a great way to show off your team. If a team member is truly one with the brand, try shouting them out by doing a feature. Highlight what drew them to the company, why, and maybe what their favorite things are!
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Give some unique POVs from a day-in-the-life of your brand
Have fun with it! Perhaps you have an office dog and you get a GoPro, or you do some funny The Office style interviews. Show off your brand and team personality by choosing a fun and engaging day-in-the-life that shows what your brand is truly about.
“What’s on my desk?”
Instead of “what’s in my purse” show off your workspace. Explain the BTS, “this is where I created…” etc. and let people see where their favorite brand comes from.
Show off a part of your day
If every day you wear something cute, or walk in the same door, or sit at the same chair–film the same thing over different days and then create a compilation while using a voiceover talking about what your morning routine consists of or what you work on every day for your brand
Turn something bad, into something different
Take a problem and spin it around; if the problem is the price, show the reasoning behind the price; choose a problem you hear frequently and set out to show that it’s a minor problem, or maybe not a problem at all really–Beis recently did a great job at this.