Continuous Action is More Than Posting 🤔
8 Tips to Push Your Brand’s Social Presence Further 📖
Consistency on social media goes beyond simply posting at the same time. It's about having a dynamic story and purpose that you share with your audience, folding in trends when appropriate and listening to your community as a guiding light. While it may seem tempting to just say something on social media, it's important to understand that conveying your message effectively requires more than just a photo or words.
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8 tactics you can use in your stories to further engage your community:
BTS: Take your audience behind the scenes of your brand or product to give them a sneak peek into your process that is exclusive to your story.
Go Live: Live question and answer sessions via your story allows your community to ask questions and get real-time responses; plus you can add it to your profile later, showing that your community is active and engaged for future followers.
Polls and surveys: Using interactive features like polls and surveys, gather insights from your audience and make them feel involved on everything from a color to a product. Or turn it around and do brand trivia, to see how well your audience knows you.
UGC: Feature audience content on your story, making sure to leave a comment about why it’s exciting.
Takeovers: Collaborate with influencers or industry experts to take over your story feature for a period of time, and provide different brand perspectives to your audience.
Tutorials and tips: Share step-by-step tutorials or quick tips related to your niche to provide value and establish yourself as an expert. If you have a product and consider showing alternate uses.
Story highlights: Create curated story highlights with brand covers showcasing important or unique content, like the suggestions above, that your audience can easily access whenever they need it.
Exclusive offers and discounts: Use links to share exclusive offers, discounts, or giveaways to reward your audience for their engagement–since stories are only 24 hours, it makes creating and maintaining a limited time offer easier.