Creating bingeable content 👀
How to create content that keeps people scrolling 😎
Bingeable content is the new designed feed.
Where there used to be well designed and well thought out designed visuals, there’s now a more informal look so the information shines. That’s why creating information-full content is creating bingeable content.
Creating bingeable content is just like anything else–custom to your brand’s goals and content. When looking to have people return to your profile, ask yourself what the ultimate goal in them returning is… To have more followers? To corner the education of that market? To teach people about common misconceptions of your industry? Whatever your “why” is can help you create content that keeps people returning to, sharing and excited to follow your page.
If you want to create bingeable content but aren’t sure where to start, consider these ideas:
🔁 Create a long-term series
Start a regular series around a certain topic or series of topics relevant to your brand that you can talk about for a long, long time. Make it something less specific to your company and more general to your industry:
Make a regular skit/funny topic/story time
Talk about your favorite brands/products/etc. related to your own or that your business couldn’t have made it without
a best of (brand, city, travel, etc.)
🔎 Expand your information
Instead of withholding the “details” really dig into the details that are unique and you could talk about for days
customer favorite features
why you chose a certain element over something another brand/product/etc has
Introduce a different product each day/week/month
🥽 Reveal Your Product
Take a note from Beis and show off your product by revealing details like:
process
prototypes
features
stories behind the item
🧑🏫 Teach Something
You’re an expert for a reason-show people why by clue-ing them in on things you know because you’re an expert. Things to teach:
product usage / alternate product usages
why your product is important in someone’s life
how to use your product/brand/etc
💌 Thank you for allowing theBlogStack to guide your brand 💌
Subscribe to custom social media strategy and coaching with Caylie.