🎀 Did 2023 “Girl Summer” Change PR Forever?
The influence of female-powered brand messaging 🕊️
This summer, in a serendipitous 🍀 trifecta: Taylor Swift, Beyoncé, and Barbie have captured the collective imagination of audiences in ways that transcend age and demographics. A journey that has seen the transformation of these extraordinary women, as we reflect on their paths we find clever ✨ inspiration💗 in the way they've harnessed their influence.
While viewers of all ages embrace this triple resurrection, 🧞♀️ nostalgic adults found themselves even more captivated in a world where these powerful women and their journeys intertwine. We've witnessed remarkable evolutions…like Beyoncés latest tour—an intimate showcase of her evolution from Destiny's Child to the global sensation she is today. Barbie finding her true self worth in the latest movie release.
🗒️ Let’s see new PR Strategies that have been inspired by this trifecta… and what your brand can learn from them.
1. Be Like Barbie: The Power of Nostalgia 🧸
Mattel totally nailed it by bringing back the legendary Barbie brand with prominent social media strategy, striking a chord not just with today's kids but also with adults who practically grew up with the doll. Giving your brand's roots a fresh twist can spark major emotional connections with your audience. Make your audience remember why they loved the brand, product, insert-how-this-applies-to-you-here… in the first place.🫀
💡Pro Tip: Use your brand’s origin story to your advantage. Reminisce on how far your brand has come thanks to its audience. An easy start would be posting weekly/monthly slideshow on socials to continue promoting classic products or inspiration.
2. Be Like Beyoncé: Moving Narratives 🥲
It's all about consistent and captivating tales that really hit home— much like Beyoncé’s heartwarming decision to bring her daughter, Blue Ivy, on tour. Her daughter has gained quite the media attention lately, really showing fans how much she cares for her family and appreciates how far they’ve both come. Each campaign should aim to share a new piece of the story to avoid stale content.
💡Pro Tip: Put storytelling front and center in your campaigns, crafting tales that tug at heartstrings and give your brand message that extra oomph. Show BTS personalities by posting playful team interviews so the audience can put a face to the name.
3. Be Like You (Taylor’s Version): Girl Power in the Spotlight 🍿
Look at Taylor Swift's triumph—it's all about showcasing strong women. Throughout her tumultuous career, many stones have been thrown (If you want the tea: Snake-Gate 20xx, MTV Awards Drama, Girl Squad Haters). Take note from the Ariana Madix Drama and Sophie Turner Divorce as well… those women know how to triumph anyone who tries to tear them down.
💡Pro Tip: For companies, it's time to champion femininity. Boost female leaders in-house, and show the world you're all in for inclusivity and equality.
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