You may have noticed we were oddly silent during the LOUDEST time of the year in emails: Black Friday and Cyber Monday. That was no mistake.
While we love saving some money, we value your time and the space in your inbox more, which is why we made the decision to give you one less email to sift through (read: delete) after Cyber Monday.
Subscribe to custom social media strategy and coaching with Caylie.
Customized Strategy is key when it comes to social media, and this is our biggest example in action. While many were loud, or those who never send out emails release, the biggest boldness in the midst of the chaos—silence. Knowing our audience values their time and information we felt this was the best decision—which goes to show that knowing your audience is always more important than putting out content to “stay relevant”.
We hope you enjoyed benefits of the Black Friday and Cyber Monday deals, but we mostly hope you enjoyed having 2 less emails to sift through.