Establishing a Cult Following PLUS Inspiration! ✨
How to build your community…and keep them! 🤝✨
Establish Your Presence 🤝
Building a brand can seem overwhelming—especially with trends moving faster than ever. 🔄 Here are 3 foundational principles to build up your social media community:
📣 Have Opinions (but don’t be offensive)
If you have strong opinions about your industry, why your product is better, even a silly little pet peeve, talk about it (to the camera)! Sometimes that’s where the funniest material is born. 😉
Remember to be respectful and never encourage cyber-bullying or harm.
✨ Show Personality
People don’t love Spongebob because he looks like bran flakes, they love him for his personality! Show yours, and you’ll find people who love you for your personality (just like Spongebob).
🤪 Be Unserious
Social media is for fun at the end of the day—so have fun. Whether that means deep dives on your industry/brand, using silly audio clips, or doing a little dance, don’t take social media too seriously—because like we said, when you’re having fun, so are the people watching.
Here’s a little more help you with creating content 👇
Get Inspired ✨
📸 Slay a photoshoot: get together with your team, or get creative with your product, and get some fun promotional photos (and videos) for social!
🎵 Create a silly audio track: make a popular song parody, or sing a jingle of your own that people can put on their own videos! This is great because if they click the sound, they’ll see your video (the original video) first!
📌 Make pin-able videos: create evergreen videos that you can pin to the top of your profiles—answer FAQs, show the product/brand off, make a silly video with employees—whatever it is, make it timeless. 😉🌲
