Instagram’s Features & Your Brand 🤸🏼♀️🤳🌟
How to use Instagram features to create a more streamlined social media strategy ☺️🤳
Instagram is always coming out with new features, so it can be hard to decide which ones to use first. 🤔 Our suggestion? Stick to the ones you know, and add the ones you can fold into your current strategy.
If you need a little help deciding what should go where…here are some of the best features to use right now, and what to use them for 👇
🌟 Posts 👉 Introduce
Use your posts (especially pinned posts) to show who your brand is as soon as they land on the page.
🌟 Reels 👉 Educate
Use your reels to educate people on your industry, your services/products, and even goals that you may have. This is a great way to extend your reach too, since reels tend to get a lot of views.
🌟 Stories 👉 Sell
Use your stories to add links and lead clients, and potential clients, to your offerings.
🌟 DMs 👉 Service
Use your DMs to start conversations with clients and provide top-notch, quick, customer service. You can also use auto-messaging if you start getting overwhelmed with DMs or questions that are often the same.
⭐️ Notes 👉 Excite
Use the notes feature (a following to following message) to announce news, tease something new or start a conversation with your followers and get them excited about being part of your brand for a long time.
⭐️ Highlights 👉 Learn
Use highlights that stay on your profile. Label them clearly and include some information about who your brand is, why they exist and what someone may get from the Insta page.
⭐️ Original Sounds 👉 Reach
Using sounds, or creating original sounds, can help with your reach as well. Adding them to reels, posts or stories can help other people find your business–especially if you’re acting within a trend for your industry (example: you own a car dealership so you use Kesha’s new song in a reel).
