🔮 Predicting the TOP 5 Marketing Strategies of 2024
What web tactics are shaping the marketing industry in 2024? 🤨
The marketing world zooms 🚗💨 by in a flash! Whether you're a seasoned marketer or just getting started, staying in the loop 🪃 with constant shifts can be quite the challenge. But if you want to thrive in this hyper-speed universe 🪐 and keep vibing with your audience, you've gotta be one step ahead of the game.
1.📱 Mobile Optimization is Key
Mobile devices rule the game, with over half of website traffic being viewed on phones and tablets. Nailing a good mobile-friendly experience is key 🔑 for any business hustling to appeal to to the recent tech-savvy generations. 👩💻
⭐ (Pro Tip:) Make sure the hierarchy of information appears in a mobile-friendly way. This means making sure navigation remains easy.
🤳 Collabs with Micro-Influencers
In 2023, influencer marketing gained significant momentum, and this trend is expected to continue into 2024. Micro-influencers, despite having smaller followings, are gaining prominence due to their higher engagement rates and niche expertise, making them effective in building brand credibility through the trust they inspire in their audiences. This win-win collaboration system helps your brand spread awareness and appear more relatable. 🤝
⭐ (Pro Tip:) Search hashtags on social media you use often and check tagged photos at the cool spots you frequent to see who could possibly have the vibe you’re going for.
📽️ Keeping Video Content Short
Creating short-form videos not only saves bandwidth, but also suits the speedy attention spans of diverse online audiences. That's why platforms like TikTok, Instagram Reels, and YouTube Shorts have boomed in popularity and marketing appeal. Keeping it short and sweet captures attention and encourages the viewer to want more. ⏰
⭐ (Pro Tip:) Take tons of video content throughout the creating process… more content is better. Find fun and relatable moments that can be used in another context for socials!
🔎 Don’t Forget About Image SEO
Successful SEO isn't just about text anymore – you need to include your visuals. When naming your images, include keywords for search engines. Keep image sizes smaller for web to prevent users from leaving sites sooner than anticipated! Shrink those image files and get creative when editing SEO for your site for the best brand exposure. 🌐
⭐ (Pro Tip:) When editing photos, pay attention to DPI (dots-per inch: the higher the resolution… the higher the file size. We want to keep it small, but not too blurry.) For web, it’s good to keep between 72-150 DPI for quick loading.
💪 Take Social Accountability
These days, companies are switching up their social media tone. They're leaning into inclusivity, repping cool causes, and showing off their support for missions they're passionate about. This isn’t empty support either – brands are standing up for causes they TRULY believe in. It might not lead to instant sales, but being socially responsible is the move to be considerate and effective so that your brand can maintain long-term relationships with customers. 👭
⭐ (Pro Tip:) Think about what your brand represents. What are morals and social beliefs your customer base may have in common? Research these chosen causes, then keep branding consistent to keep a solid relationship with your clients.
Using these marketing trends ASAP will push your brand to the next level for 2024, creating a stronger and more engaged audience.
Here’s a recap of our Pro Tips:
Make sure everything is readable in both formats and navigation remains easy
Search hashtags on social media that you use often to find micro-influencers
Take tons of extra video content throughout the process to use later for socials
Aim to keep between 72-150 DPI for quick loading images
Have branding stay consistent with your chosen social causes
💌 Thanks for letting theBlogStack help you become a Marketing Expert 💌
Want more Marketing tips? Check out Erin's site or Reach out on Linkedin