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From boasting unique features, to innovating products, the most popular brands focus on their brand’s good angles—and you should too. 💃🕺
For Nike it’s their focus on traditional athletes. For Adidas it’s their focus on unique athleticism. For LuluLemon it’s a focus on active lifestyles. They all sell similar, if not the same, products — but they’re all known for different things because they work their best angles.
In a world that’s saturated with options and individuality you have to give people a reason to choose you day-in and day-out.
Your brand is different from every other brand out there, and there’s a lot of your hard work behind that…but people don’t know why your brand is different until you tell them.
Marketing is the place where you say, “THIS is why we’re different.” “THIS is why we stand out.” Here are 3 questions to consider when creating your marketing materials:
❓ What are the benefits of your brand over the competition?
❓ What are the features that only YOUR brand can bring to the table?
❓ What problem are you solving for people?
Answer these questions and use them as a guiding light when it comes to marketing your business, and people will start coming to you. What will your brand be known for?
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