Social Media: Your Virtual Closet 👗🩲🧦🩳 👔 👚 👕👖 👞👠👟
How to plan social media like you'd plan outfits 💅
🤔 Having a planned outfit is better than winging it (most days). Why shouldn’t your social media be the same?
Anyone who has been to any event in which they had to plan ahead for–even dumb, matching family vacation shirts–knows prepping the wardrobe is essential. If you think of the posts people see on your profile as equivalent to the clothes they’d see on you in person, then it’s easy to see the importance of planning.
What you’re creating is a “closet” of images for people to dig through much as Cher looked at her options in “Clueless”. Most people will probably remember you more for these images than what they’d see in person, both because of the reach social media has–a lot of people may never see you in person–and also because of the repeatability of your profile content. That’s why putting your best, planned, foot forward is key on social media!
🤩 Showing Off Your Style
In the same way clothes give off a vibe, so does your social media! That’s not to say it has to be perfectly curated but putting out something that reflects your brand is important. You can think of your branding as your style–while you might “branch out” and try something, you probably won’t change your whole look over that one trend you saw at H&M.
Branding + clothes are the exact same way. You can try on trends–but ultimately sticking with who you are is easier, and more comfortable in the long run.
💁♀️ Parts of a Post: if it were an outfit
Let’s take this a step further.. If your posts were an outfit what would the part-for-part equivalents be?
👚👔👕 Shirt: Visual (photo, reel, tiktok, etc.)
People see your shirt way more than they see any other part of your outfit. A graphic tee, a button up, a crop top–they all send a different message, just like different image and content styles do.
👖 Bottoms: Caption
The next thing they’ll see is the caption–or the bottoms. This gives context to the things above while still adding personality.
🧦 Undergarments + Socks: Hashtags, Location & Timing
The things they’re likely to either not see or ignore–small details like hashtags, location, and timing. These things all matter in the grand scheme of things!
👟 Shoes + Accessories: Audio, Tags, etc.
The little things that make your unique details stand out! Think trending things like audio and tags (similar to how sometimes silver jewelry is in and sometimes gold jewelry is in).
Once you start thinking about content less as 1-time-use, disposable pieces and more like a closet of things to be put together and recreated, you’ll start finding freedom in your social media content creation journey!
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It all seemed so easy….until something changed!! 🥴 Well–don’t make change your enemy when it comes to social–embrace it:
🧨 Spontaneous Changes
There are some days you wake up and what you planned–well, you aren’t feeling it. That’s okay–store that away, just as you would an outfit you’ll save for later–and create something with what you already have. You might even like a part of the outfit but think that another part needs updating. Go for it!!
🌂 Weather Changes
Sometimes the weather forces us to change our outfit plans because suede doesn’t go with rain, and heels don’t go with mud–the same can be said for social media. If you have an unexpected event, emergency or change–don’t be afraid to change up your plan to reflect and push your planned post to another day!