The Branching Brand Flow-Chart 🕸

A short and sweet how to on creating content while staying true to your brand’s audience and goals ✅

Are you stuck coming up with social media content? It can be hard to keep up with social media, let alone keep your brand up to speed. Here’s how to change your mindset and know you always have enough content in your back pocket:

😫 Problem: having enough content to span the test of time on a brand’s social media

It can be tough to come up with content for your brand, especially if you try not to give into too many trends. But how can the content be there if you’re not using what seems to get the most traction on social media–trends?? 👇

😎 Solution: a branching brand flow-chart that never leaves you without content

How do I use the Branching Brand Flow-Chart?

A branching brand flow-chart uses your brand as a base for all content. Using pillars that your brand already uses–what you make, who is your audience, why do you make it, etc.–you can start to create something that not only really represents your brand but gives your customers a clear picture to share with their friends.

Remember those flow charts you used to make in grade school writing classes? We’re bringing that back, only this time it’s going to look a little different:

Using this as your basis, think of the 3 most important things for your customers to know on social media. This could be the information you want to give, the reason you want to sell what you sell or do what you do, any number of things–that’s the great thing: it’s custom to your brand. You’ll want to stick to about 60-75% in the red zone with your posts, and then adding the orange and yellow in as details–like sprinkles.

Let’s breakdown these colors:

Red: something you can always elaborate on because it’s your primary message. You can always go back and add a “& because” or a “& also” to whatever you’ve already talked about–or update something from the past.

Orange: a secondary thing that is important for people to know. A place where you can elaborate but not too much–since it’s not your primary message.

Yellow: this can be short-term announcements, sales and campaigns. the tertiary thing might change every time you do this band chart, or it may stay the same. Just know it’s where you’ll go into the least detail so you really want to give the information at face value.

Now you can see how you can use elements of your brand create your own brand flow-chart, a place to come back to for ideas that truly represent your brand. Just as the green lines flow from your brand through all the content, may the ideas in this flow chart!!

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