The Closed-Link Loop 🪢
How to create an cyclical linking system for your brand’s social media and beyond 🕸
When it comes to a link loop, from social to site and back again, it’s essential to have a way to guide people through your brand.
Helping with conversion and creating a memorable impression. Getting customers to click on one link, but getting them all the way through from interest to purchase and to follow for more. The sales funnel can be a tricky game when involving social media or other outlets, but giving people more opportunities to discover it could be a way to start.
🏘 Diversify where people can find you:
Brand Website
Partner Brand Sites
Podcast
Brand Blog
LinkedIn Newsletter
Instagram (and it’s hitched on trailer 🙄 Facebook)
TikTok
LinkedIn
When you diversify you have more options when focusing on your Closed-Link Loop. After diversifying where people can find you, it’s time to start tying the channels together in an organic way.
Starting from whatever channel they find you on, they’ll look at content which will lead them to a secondary “Support” channel. This is supporting information, supporting the client, all around supportive–and most importantly there’s a place to purchase or see things that can be purchased.
It may be helpful to create a loop for each platform being the main channel–you never know where someone may find you. After you’ve decided on your main channel(s) choose a secondary platform to push them to. If one of the channels is your website (👏 ) after people purchase consider leading them back to your brand’s content with a thank you email with links to your main focus of your channels.
Here are some ways you can mix and match the above places so that people will cross over from one site to another more easily, and with less resistance:
🎧 Blog + Podcast
Consider writing a short piece on a blog or in a caption as a preview of what each podcast will be–plug that you’ll be talking about this in the podcast.
📱 Instagram + TikTok
Edit within the program, and put different content on each so that if someone were to stalk through they’d see different things. Casually plug your instagram on your TikTok (”I posted photos on instagram of that!”) and plug your TikTok on your Instagram (”See that experience on TikTok!) and have content play into each other without being replicas.
🎙 Podcast + LinkedIn
On LinkedIn openly promote the reason people would want to listen to your podcast–come up with 3 benefits and rotate them (people don’t see your content as much as you see your content so you can keep those 3 benefits for a bit; rotate them out if they’re not connecting). LinkedIn is focused on networking and industry education–so when coming up with those 3 benefits ask yourself how your product can connect with or educate people.
⌨️ Website + Blog
Converting people from your website to your other platforms is easier than it seems. On your services page, show that you also provide education outside of your services so that people know it’s an option. In addition, anywhere you can relate what you’re doing to the content of the blog put a link within the text so that people who are naturally curious about a topic can see the information that you can provide them.
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Paid members can keep reading for content creation tips to remember on having a closed-link loop 👇
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Content Creation Things to Remember
Use mixes of content on TikTok + Instagram + Other.
Adjust small things like captions, hashtags, and the selected footage. Adjust big things like, the general aesthetic + shared details, and the angle at which you try to reach your audience.
TikTok tends to be a more honest, informal presentation
Share the most honest version of your content
Instagram is about aesthetics / more formal presentation
Share the most polished version of your content
Use the similar content on LinkedIn + Facebook
Facebook: don’t let it be a mirror image of your instagram when it’s not the same audience type. Consider adding some posts that are polls or utilize Facebook’s other tools to engage your Facebook specific audience in a different way.
Share the most interactive story forward version of your content
LinkedIn is where people go to network, gain business insight and knowledge, and to share theirs.
Share the most professionally educative version of your content
After you’ve given your closed loops a go for a good bit of time, you can re-examine if they’re working effectively or if you need to shift your content or channel strategies.
💌 Thank you for being a part of theBlogStack community 💌
Subscribe to custom social media strategy and coaching with Caylie.