theShitIssue 💩
How honest 💩 can create a better B2C connection 🤌
Our favorite brands and influencers are talking mad shit 💩.
From brands to aesthetic accounts as the mid2020s arrive there are some accounts absolutely flushing the game: Hello Tushy Bidets (not to be confused with Tushy-dot-com as they have pointed out before) or if you’re more about the honest shit experience, you could follow “Come Take A Shit With Me” where a TikToker goes to different bathrooms around NYC (and other places, but generally NYC) to check out and rate the bathroom. The audience often getting in on the rating, and suggesting bathrooms to check out all around the city! You might be thinking: W.T.F. but keep reading, because we’re about to get into why talking shit can be good for your brand and create a better connection with your customers. Break out the Poo Pourri and let’s get into it… 🧻
In 2023 (2024 any day now the way time is going) how can you create a better connection with your customers? Let them see you shit.
That’s right–not sweat, shit.
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🫠 Honesty Honesty Honesty
In this digital age, authenticity is key to establishing a strong connection between businesses. Embracing honesty, even when things go wrong, can actually strengthen the bond between brand and fan. When a company openly acknowledges its mistakes and takes responsibility for them, it builds trust and credibility with its audience. By saying, "Hey, we messed up, but we're making changes," brands show that they value their customers, and can trust them. Transparency shows a brand is committed to improvement.
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When something goes terribly wrong, it's important to acknowledge it and make a change. Failing to address the issue can lead to a loss of trust from your audience. Instead, be transparent and say, "Hey, this isn't working, so we're taking a different approach." Whether it's a product, a rebranding effort (ahem..Victoria's Secret), or an idea, don't hesitate to honestly explain why things have changed and what's coming next. A challenge can also be an opportunity for honesty. Engage your audience with questions, stories and options that help you refine your goals and achieve success.
🔔 Let the Shit Bells Ring
Beyond just admitting faults, businesses can also engage their audience by involving them in the decision-making process. By seeking their opinions and feedback, companies demonstrate that they genuinely care about their customers' preferences and needs. This collaborative approach not only fosters a sense of community but also allows businesses to refine their strategies and align them with the desires of their target audience. Modern consumers value being heard and having a voice, so brands where customers can actively shape their products or services are more likely to establish a meaningful connection.
Honest shit helps businesses connect with Gen-Z consumers on a more relatable level by embracing humor and incorporating trending topics, brands can show that they understand and speak the language of their target audience. Authenticity is appreciated, but entertainment and engagement are just as valuable when it comes to social media, if you can hit all 3, you’ve reached the boss level. Stick with honest shit: creative and witty content, and your brand can capture the attention of consumers, and go one step further…making them feel seen and understood.
