Werking the Social Calendar 📆
The Importance of a Working Social Media Calendar 😎🌊 Work Flows Series
Stay active and interesting online, even when you're busy: a good social media calendar makes your life easier by letting you plan and schedule posts ahead of time. 🤩
A social media calendar is crucial for efficient online activity management. It simplifies planning, organization, and ensures a consistent online presence, enhancing engagement and results. A social media specific calendar also allows you to align your posts with your overall marketing calendar, so when the roll-out happens, the posts are ready!
It may seem like more effort to create and maintain a social media calendar in the beginning, but once it’s functional, you’ll quickly realize a working social media calendar is crucial in today's digital landscape for anyone managing a successful brand because it allows for:
📆 alignment with key dates or campaigns on your marketing calendar
📆 strategic planning of content
📆 last-minute additions and trends
📆 avoiding content scrambles and/or questions of what to post
📆 brand recognition
📆 a consistent and timely online presence
📆 provides a clear content strategy roadmap
Streamline your workflow, find consistency, increase engagement and see social media results. Here are some tips that you can check off to get to the most optimal schedule for your brand:
💚 EASY
📋 Identify your platforms: Determine where your audience is most active and focus your efforts there!
⏰ Reminders & Alerts: This can keep you on track without having to constantly check-in on your calendar and wonder if you missed something. Pro-tip, set the alarms as the content is approved!
🧠 Content brainstorming: Keep a list of content ideas that align with your brand message and be consistently creating based on that list.
🔸 MEDIUM
🗓️ Consistency is key: Ensure you are posting regularly to keep your audience engaged.
⏳ Schedule in advance: Use scheduling tools to plan your posts ahead of time.
🫡 Assign Responsibility: assigning specific team member or freelancer/agency to be responsible for checking and updating the calendar.
❣️ HARD
🔎 Analyze and adapt: Regularly review your analytics to see what's working and what's not, and adjust your strategy accordingly.
☁️ Trends: Allow room for trends and other fun posts to show your brand’s personality
✂️ Cut Content: Don’t be afraid to cut content that isn’t performing. It can be hard to kill an idea you thought was good, but overall remember it’s what’s best for the brand.
BONUS! Evergreen Content 🌲
Evergreen content is stuff you post that stays interesting and useful, no matter what's happening. It keeps your social media lively and interesting and is a key part of your social media activity because it keeps people engaged. It’s also great for when you don't have time to make new posts! Advantages of evergreen content:
🌲 Longevity: The information is always relevant, so it can be shared and reshared over time
🌲 Activity & Engagement: Keeps your social media up-to-date, even if you're too busy to create NEW content!
🌲 Discovery: Increases the likelihood of your content being discovered by new followers
🌲 SEO Optimization: Improve your brand’s visibility. High interaction and sharing of your quality content can boost search engine ranking over time.
🌲 Visibility: More visibility means more people can find your social media pages. This can help you reach more people and get them to engage with your content.
🌲 Reusing: Share important posts again from time to time to get noticed and attract new followers.
🌲 Make the Most of Your Posts: Get more from your content by posting at the best times and days. This can keep people interested for longer.
While creating evergreen content, it's essential to keep your audience in mind. Think about the questions they may always have or the information they will consistently find useful. Answering these questions and providing this information can guide the creation of content that will stand the test of time.
When it comes to creating evergreen content, the focus should be on topics that will always resonate with your audience. This might include:
💡 how-to guides
💡 relevant lists
💡 tips and advice
💡 foundational information about your industry
💡 general information about your business
💡 useful to your target audience
💡 high-quality graphics and copy
💡 customer testimonials
Together a functional social media calendar and great evergreen content helps your audience, makes you more noticeable, and keeps your social media lively and interesting (even when you can't make new content). 🤩
📰🚨 New-News 🚨📰
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🚫 #EyesOnSudan Block List 🇸🇩
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🎶 PLUS! Mackelmore’s song Hinds Hall is finally streaming, proceeds to UNRWA. 🕊️
🍉 And a new filter for a family. 🍉