What to Post on the Weekends 🫥
Shine on social and stand out, *even* on the weekends 🌟
Struggling with what to post on the weekends to catch attention? It can be hard to think about what could be relevant on a weekend when everyone is posting so much, and usually it’s something fun! How can a brand compare?! Chill because we got you. theBlogStack presents weekend posting strategies.
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Try out these 8 tactics to mix up your weekend content:
Experimenting with posting styles
Aim for a niche part of your audience (or a secondary audience)
Cultural (pop or world) Related
About You or the Brand / FAQs / for your OGs
Semi-related hobbies or information
Friends in the Industry
The Norm (something you do everyday and never share)
Break the 4th wall (BTS)
These tactics can also be a great way to test out content that you’re unsure your audience will respond to. 🧪 Floating something to see how it lands can let you experiment without the fear of completely flopping. Don’t be afraid to mix it up on the weekends–it might end up being your best content ever! 🤩
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Paid members can keep reading for 3 specific niches on how to elevate your weekend stories and posts. Check out a sneakity-peekity at our paid 2 ¢ents: 👇
3 Weekend Scenarios to relate to: Stories and Posts 💝
It’s a little bit easier to adapt something when you hear a tactical example so here are 3 examples for you centered around “weekend content”–which is where you should be having the MOST fun! Break it up between your stories and posts, as you’ll see below:
📚 Author: People are following you for the cozy, reading vibes–or something about your story in your book appealed to them. Play on both inside jokes from your books and little details of your real life.
story
current read
favorite read
favorite recipes to eat while you read
other forms of entertainment
posts
book hauls
more polished short-form video on favorite recipes to eat while you read
character inspiration shorts [series alert!!]
💄 Beauty and/or GRWM Influencer: People want to see what you’re up to, especially if they may not normally see that part of your life or routine. If you get a weekly Saturday sauna, or a weekly coffee with a friend, snap a picture and share later to show another layer of yourself without giving too much or burning out.
story
hauls from stores you don’t share normally
your favorite weekend ritual
a new experience you loved or hated
posts
more polished short-form video on your favorite weekend ritual
weekend recap carousel
things you never share that you love (this one is tough so lemme break it down more: you love a certain kitchen brand and never usually say anything but share because you use it every day and love it EVEN though your normal content is not cooking)
🏦 Financial Institution: People want to see that you’re trustworthy, up to date and if something changed suddenly (hours or accounts, etc. being down). They also aren’t looking for a ton of posts from their financial institution (unless you’re giving away money). Try to keep your grid posts urgent, on brand and professional but add a hint of fun on the weekends by utilizing highlight bubbles on your profile to save the information and add some personality.
story
how you get involved in the community
testimonial videos
tips for being financially safe
posts
your updated schedule per season
show your locations or service focuses in a carousel
Subscribe to custom social media strategy and coaching with Caylie.
Comment what industry you’re in and the account handle, subscribe to theBlogStack, and we’ll send you a personalized story and post idea based on your current social media presence.