Why You’ll Never Catch ReesaTeesa’s Story on Insta 🙅♀️
Why TikTok just does video playlist content better 😎
Let’s talk about why you won’t find the recent viral series “WHO TF DID I MARRY” from ReesaTeesa on Instagram. 💁♀️
One of the main reasons the “Who TF Did I Marry” series thrived on TikTok is the playlist feature is because it allows people to easily click into and watch the whole story without even touching their phone. 🤌 It's a simple, and relatively intuitive, design from TikTok that provides easy access to content from their creators, making it easier to give followers a cohesive and orderly storyline.
You may be wondering why this is such a big deal..because: people watch in the order intended by the creator. Which doesn’t happen on instagram.
Instagram, as originally a photo sharing app, just doesn’t have the same pull. They have features that encourage videos, but it’s closer related with pushing videos via the algorithm or other features controlled by Instagram–where TikTok puts creators in the CEO’s seat when it comes to their own content.
Why video content does better on TikTok 📼
⏯️ TikTok's playlist feature allows for easy categorization and management of your content!
📝 Users can create custom playlists to organize videos into specific orders, often noting which part it is at the beginning of the caption.
🔍 TikTok search is highly effective, enabling users to find specific content quickly and easily. It even pops up at the bottom of the video to show similar searches, or leads you to the video playlist.
👯 TikTok's algorithm learns user preferences over time, making search results more personalized and relevant.
📧 Users can easily share TikTok playlists, promoting interaction and therefore have more chances for viral moments.
Instagram Reels, while fantastic for quick, aesthetic bursts of content, doesn't hit the mark when it comes to content designed for a playlist–which is why you’ll have to catch ReesaTeesa on TikTok. Instagram lacks the level of organization and ease that TikTok provides creators and followers, making it hard for users to follow along with a series like ReesaTeesa’s. So why share a video on Insta? Reels are good for:
🌇 short, aesthetically pleasing content
👗 lifestyle and fashion influencers to showcase their style
🆕 sharing product previews and launches
👌 quick tips and tricks
🎶 short, music centric videos now that UMG is not on TikTok… though I’m happy to report the dance content is still thriving on TikTok
With TikTok, you feel the story unfolding in front of you. You're part of an ongoing narrative, hooked on twist and turns, and real life stories. On Reels, the story just doesn't feel as forward, relatable or engaging..making it a less ideal platform for playlists and long stories. 💁♀️
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