🤳 Your Brand's Guide to Effortless Social Media Plans
it's all happening ....oh god I can't keep up 😅... 🆘 🛟
😤 Social media can be incredibly frustrating, not only because of the time it takes, but also because of the consistent effort over a long span of time. You can spend hours and hours crafting the perfect post just to have 3 people see it.
No wonder you’re frustrated!! 😤
😬 Social Media Struggles
Consistency can be hard without a solid strategy and plan. That’s why it’s important to have goals, and a long-term plan for your brand’s social media!
While the amount of time you put into to social media does count as a whole, it’s more about consistency with the process than it is using those hours to create content. (whew! 😮💨) You will use a small portion of your designated social media hours to create content, the majority of those hours will be spent planning and getting ahead so that your brand can stay consistent and therefore at the top of its game!!
If you’re unsure of what your goals are with social media, creating a plan can seem impossible.. Leaving your followers wondering what they are supposed to do with your content or why your content is valuable. That is why one of the biggest “secrets” in social media is getting ahead. If you always know what’s going to happen, it’s easier to be calm and have fun!
But how do you get your brand ahead if you’re always feeling behind?? Here are some quick BlogStack tips about getting ahead on your brand’s social media:
🧑🎨 Tips for Creating Content
Create a regular series 🔂
💡 Creates an anchor for your followers to come back and check-in on! Be consistent with the day you post the tip and make sure you mention you’ll be back again next week so that the audience knows they can count on your brand.
💡 Talk about something that your audience is always asking about (ex; size, quality, price) and create a series out of FAQs!
💡 If a long-term series seems overwhelming, consider creating a seasonal series and plan it for the upcoming Fall or Winter.
Batch Content 📦
📂 Plan it into your work schedule because, like we said, consistency starts with a plan. You likely have a workflow already in place where you are reviewing something weekly..see where you can add in social media to you regularly scheduled programming. Start by trying 5 minutes each day after a task you already do.
📂 Use photo albums, calendars, and spreadsheets (or something like Notion) to contain and organize all of your content. Keeping everything meticulously organized when you make it will save you tons of time down the line and make it easier to repurpose things when you are between batches of content. Utilizing one or two of these systems can help you add strategy and erase uncertainty from your social media plan.
🗓 3 Tips to Getting Ahead of your Social Media Planning
Create evergreen content, and don’t be afraid to move it based on relevant or trending content–that’s why it’s evergreen!
Use a social media scheduling platform like Loomly (multiple brands/platforms; large brands) or Later (entrepreneurs, small brands)
Consider using Instagram Stories or Facebook Posts to help narrow down what content people want to see by doing polls and questionnaires
