It can be hard to fit all your messaging into a design AND make it look good, and while we do recommend having a designer, that knows and works with your brand frequently, we also understand making something in a pinch! So we rounded up some tips, from a classically trained graphic designer, so that you can make graphics easier, look better and work harder for you! 👇
🪱 Contrast: Make sure if you squint you can still see everything on the page–this assures that the most eyes possible will be able to see it 👀
🎨 Color: Choose colors that stand out against each other and don’t vibrate off each other and cause headaches.
👁️ Size: The biggest thing is the thing that gets looked at first, so make it count!
📑 Font: Decorative fonts are fun, but just that–decorative. Use them sparingly, and choose another font for details, sentences and spots where people will take more time to read.
🔺 Hierarchy: Create an ordered list 1-10 (or more/less) and write down the order in which you want people to read the information you’re giving them–that’s your size order.
🖤 White Space: Empty space (also called white space) is GOOD. If your graphic is a room, you don’t want to fill it with so much furniture and things that people can’t move around–the same goes for your designs!
