Better Content, Honestly 💁♀️
Better say it, say it better 👌🔎 magnify series
There’s a million ways to say something. You can say something a ton of different ways. Do you ever wonder how many ways there are to say things? 😵💫
You see what we’re getting at–language changes can create different tones, connotations and associations for your brand. That means not only what you say matters, but how you say it. Your graphics, your copy and your tone all hold weight, so let’s get into how you can create sales, honestly, through better content. 👇
Your social media 🤝 being ahead by 2 weeks: get ahead on your social media
Better Content, More Sales! 👇
Better content isn’t hard to create, it’s about getting organized, staying consistent and adjusting when needed. 🫰
👄 Instead of saying: “the product is great” we’re going to say: “X swears by our product because it helps her with Z and benefits Y!”
🫦“Our product is key in XYZ-type-person’s-home because of A, B and C!” rather than “Some people like to use it for XYZ”
How do you start creating better content like above? Better content and more sales 👇:
Easy ✅
✅ Create a List: of 4 benefits that your product/service has over competitors & use those as your statement foundations.
✅ Ask Around: Create a list of things people like about your products & use those as bonus features to promote after your benefits.
✅ Stay Sharp: Use Notion to stay organized and keep track of all your brand information & feedback so that you always know what to write about your brand on short notice.
Medium 🔸
🔸 Ask Clients: for service reviews, and testimonials, and quote them on social media (be sure to ask if a tag is okay or not!).
🔸 Brand Style Guide: add loose rules and guidelines for social media posting into your brand’s style guide; including tone, voice, graphic styles and more.
🔸 Dedicate Time: each week your social media planning should get a chunk of your time to keep content honest, informative, fresh and fun.
Hard 🥵
🥵 Bring In An Expert: Work with a social media copy expert that can help your copy go further.
🥵 Adjust Overall: Update your website & socials to have more clear language.
🥵 Seek Out Trends: Align your brand with audio and video trends on TikTok and Reels that make sense for your brand–but don’t change your brand to fit the trend.
BONUS! 🫧🧞♀️
🫧🧞♀️ Streamline the Brand: Streamlining your social can be beneficial for the whole brand! Work these tips into your entire marketing plan and your brand message will be more straightforward and easy to understand for those new to, or sharing, the brand!
