More than evergreen content, check off this list to stay ready to create social media posts! ๐
๐ท๏ธย Consistency: not only showing up consistently but being consistent with language, colors, types of content and voice.
๐๏ธย Stay Organized: Use tools like Notion and Loomly to keep your brand organized, optimized, and clear for the whole team.
๐ฎย Templates: keep templates for graphics and copy so that you can create a post quickly, whether itโs in the moment or during planning.
While we donโt have Janet here to help us, we can still get to the Good Place for our brand. Go down the list one-by-one and check things off! Save this! Come back to it when you can! Over time your social media AND your brand will flourish if you follow these tips: ๐
๐ Easy:
๐๏ธย Stay consistent: Create a content calendar to plan your posts ahead of time.
๐ช Batch Process: Dedicate regularly scheduled time (once a week, once a month, every 2 weeks, etc.) to create your calendar AND itโs content. ๐ช
๐ย Reuse and Repurpose: Good content is good content is good content!! Remember, not everyone will see your post the first, second or even third time. Don't be afraid to reuse content that really resonates with your brand across different platforms to create โnewโ posts.
๐ Medium:
๐ฃย Voice & Tone: Know how your brand talks! Creating a brand tone & voice guide helps ensure all your posts are consistent, making them more recognizable to your audience & more memorable over time.
๐ย Organize EVERYTHING: Utilize a tool that works for you that can keep track of all your posts, content and marketing materials. This will streamline your content creation process which saves time, and ensures consistency for your brand.
๐ขย Numbers numbers numbers!: Regularly review post performances using built-in social media analytics, or by viewing on tools like Loomly. The analytics can help you understand what type of content your audience engages with most, helping you create more effective content in the future, in less time.
๐ย Hard:
๐ฅงย Comprehensive Content Strategy: Conduct market research, identify your target audience, define your value proposition, and creating a content calendar. It can be time-consuming but doing these steps helps to streamline your content creation process and make your posts more effective.
๐งโ๐ปย Use Design Tools: Good aesthetics are good for analytics. Tools like Adobe Express & Canva offer upgrades that add more design features than their free subscriptions, and can help you create stunning visuals faster. They even incorporate AI!
๐๏ธ E.Y.E. - Educate Yourself Everyday: Adapting your strategy is crucial for maintaining a strong social media presence and you donโt have to change your brand every time the algorithm changes to stay up-to-date! Adapt by knowing what type of post is popular and using that to send your message (i.e. when video is more popular, make videos & when photo dumps are more popular make photo dumps, so on and so forth).
โผ๏ธโผ๏ธย Stay up to date by subscribing to Annie Mai Hodge & Girl Power Marketingโs social media updates you need to know on LinkedIn. ๐ โผ๏ธโผ๏ธ
HERE ARE A FEW MORE BLOGSTACKS THAT WILL HELP YOU CREATE FUNCTIONAL CONTENT: ๐
The Root of It ๐ฑ
Human-Centric Design (HCD) is a way of thinking that puts people first in design and problem-solving. It's about making things that work well, are easy to use, engaging, inclusive, and tailored to what people need and like. It takes into account things like how people use digital tools, their values around diversity and fairness, and their wish for thinโฆ
Werking the Social Calendar ๐
Stay active and interesting online, even when you're busy: a good social media calendar makes your life easier by letting you plan and schedule posts ahead of time. ๐คฉ A social media calendar is crucial for efficient online activity management. It simplifies planning, organization, and ensures a consistent online presence, enhancing engagement and resultโฆ
Content! Get your content here! ๐๏ธ
Letโs face itโconstantly coming up with content for your brand can be challenging. Thatโs why we put together 13 prompts that you can bookmark and come back to whenever you need some inspiration! ๐ Post a customer review that really showcases the value of your product/service
Customize your social media coaching and strategy with convenience and ease ๐
๐ธ๐ฉ๐จ๐ฉ๐ต๐ธ Ways to Help, Updates, Pages to Follow
๐จ๐ฌ๐ต๐ธ๐ธ๐ฉ Eyes on Congo, Palestine & Sudan. Information, ways to help & more. theBlogStack believes we are not free until everyone is free: ๐จ๐ฉ Free Congo ๐ต๐ธ Free Palestine ๐ธ๐ฉ Free Sudan