Creating A Cohesive Brand 📕

3 things to put in your brand book! 📕

Keeping a brand book can keep your brand from going off its visual rails—but what goes in a brand book? Coming from the perspective of a graphic designer, here are 3 things you should have in your brand book from day 1:

🔠 Fonts: What fonts does your brand use?

Include names, examples and whether you use specific weights or variations. Be specific by listing online fonts and offline fonts so that no matter what the situation is, the font is on brand.

🎨 Colors: What colors does your brand use?

Include the CMYK combo, the RGB combo and the HEX number so that print projects, digital projects and anything in-between can be precise and

📸 Photo and/or Graphic styles: What does your imagery look like?

Include artists, photographers, websites and other resources so that everyone knows exactly where to find brand approved photos. If you’re using vector based icons consider creating space to add those, and overall make sure there is a description of what brand imagery should be.

Brand Book Pro-Tip: if you can add server, or folder links, to the digital booklet it will help anyone who works on your brand have the resources they need to uphold brand standards.

theBlogStack’s Substack Recs this week 👇

📰 A Week of quiet creativity & fun new things coming to my substack by

Divs.BookCrumbs

📰 March: Joy Spotting Challenge by

Alex Elle

📰 the cat is alive and well... by

Sky Fisher

📰 Why Your Business (or Brand) Isn’t Growing—And How to Fix It by

Ashley K. Stoyanov Ojeda

📰 Global Protests Against Elon Musk are Working by

Ariana Jasmine

To see more of what we’re reading, check out our notes where we repost quotes and stories from our favorite Substacks.

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💌 Thank you for allowing theBlogStack to guide your brand 💌

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