How to Tailor Your Content Strategy for Different Social Media Platforms 🔀
One piece of content, 5 different ways 😎
Differentiating content between platforms is ESSENTIAL to creating your dedicated community. 👯💃🏂🤰🤸
Differentiated content all starts from the same place. Think of it as a web chart, where the central idea is the main point of each piece of content, but each piece of content branches off and shows it in a different light.
Each social media platform is different, has different goals, and will pay attention to different things. 😮💨 Here’s how to differentiate your content so that people can binge your content (and follow you) across platforms 📱:
📌 Pinterest: The place for inspiration
Pinterest should be where people are looking to be inspired by you. That means creating aesthetic content that connects to people’s highest aspirations. Here’s how you can be inspiring:
create bts-inspo boards
show the backstory through photos
create boards of collections from your brand
📹 TikTok: The place for quick stories, facts, dances and fun
TikTok should be where people are looking to get to know you. That means creating authentic content that connects with everyday experiences. Here’s how you can join in on the fun:
talk about the origin of the brand
participate in a relevant trend
talk about an everyday struggle you have, not necessarily related to your brand, and how you solved that so you can be more present for your brand
📸 Instagram: The place to be aesthetic
Instagram should be the place where people are looking to see your best. That means creating aesthetic content that has a personality behind it. Here’s how you can always show your best side:
Carousel your backstory (reuse photos from pinterest, but add new info to the caption!)
Create a reel in an aesthetic (ideally subtly branded) area addressing questions in the comments
Add a story series that people can look forward to weekly (or however often you can commit to!) that focuses around people and how they see/use your brand
✍️ Threads: The place to be wordy, yet succinct
Threads should be the place where people are looking for an explanation. That means creating honest, straightforward, informational content that people can actually dig into and learn more from. Here’s how to always be succinct when you’re yapping:
Tell Threads what kind of people you’re looking for–these list posts to the algorithm are trendy but purposeful because they can help you get in with the people who are actually in your niche!
Start a conversation in your niche–post about a topic you know will get people talking!
Partner up with other brands that pair well with your brand so that you can find yourself in front of new people that are more likely to know or easily understand your brand.
🎥 YouTube: The place to go long (form)
Youtube should be the place where people are looking for the whole story. From inception thru to completion. That means creating honest content that connects to the human side of someone. Here’s how you can always stay on track while going long-form:
Tell the whole story–whatever you left out on TikTok, add it in! Give people new information, and since YouTube is focused (for now) on long-term content, you can tell the whooooole story no problem.
Review past things from your brand and explain what they evolved into or where they went (or if they’ll be coming back soon!).
Show people your life bts so they know that you’re part of their community! Someone who says what they do is much more likely to grow that someone who sells something they’d never use.
Dedicated communities are how you get ahead on socials–not going viral. Viral-ity may get you in front of a lot of people, those new people aren’t always looking for what your brand is about. Instead focus on going viral with-in your own niche follow the steps listed above, and you’ll be well on your way.
TLDR; To diversify content effectively across platforms:
tailor your approach to the unique strengths and audience expectations of each platform
inspire on Pinterest 📌
engage authentically on TikTok 📹
showcase your best on Instagram 📸
provide informative content on Threads ✍️
dive deep on YouTube 🎥
Consistent, platform-specific content builds a dedicated community, which is more valuable than viral success
Focus on going viral within your niche to grow your brand meaningfully