Planning Content Series 📆 Planning for Engagement

Create a community and watch your social media shine ✨

Should you be planning your social media content? Using a scheduling platform?? Have months of social content ready at all times??? Use ads???? 🤯 All these questions can drive you a little crazy…. especially without strategy, planning, and consistency. Without those things scheduling platforms, banked content and paid ads won’t matter, or make much of a difference. So, what does planning content actually look like? 👇

Learn how to avoid starting from the bottom when it comes to planning it part 1 of our Planning Content Series.

Community Over Followers

Followers may count when it comes to being able to do a TikTok live, or opening a shop, but one thing you should never do: put your follower count before your community. Follow count is a vanity metric, something that can look pretty, but without the right engagement can be as useless as if there were no followers at all. That’s why community building is essential to creating a successful social media strategy.

Victorious

Ways to Build Community

What does it look like to build a community on social? This can happen on any platform, but it’s actively being social with your followers (and non-followers sometimes!) through comments, messages, likes, saves and shares. Starting to build community can be tough but here are some ways that you can plan content that brings your community together:

1. Honesty

   1. create a space for honesty for your community

   2. become an industry myth buster

2. Education

   1. DIYs & How-Tos

   2. Industry news and innovations

3. Aspiration/Inspiration

   1. create a place to come for people to dream and share their dreams

   2. GRWM

4. Forum

   1. create learning environment for your brand and community

   2. FAQs

Once you’re able to build a community you’ll start seeing growth and intention with a community that understands your brand.

You can also work with a social media expert to audit your social media channel(s) to get an outside view and third party advice.

Victorious

💌 Thank you for allowing theBlogStack to guide your community 💌