Planning Content Series 📆 Social Strategy + Your Brand 🪜
Exposing how to flawlessly super charge your social media 💎
Whether you're an OG brand navigating new vibes or a fresh startup just standing up on the digital wave, your brand's social media game PLUS strategic planning = a total glow-up. From creating value with original content to vibing with your loyal followers. ✨
Exposing how you can turn strategies into power-ups for a lit social media presence that your audience eats up. 🔥👇
Creating Value: If your content feels like it's on a different wavelength than your audience or your engagement is just not hitting the mark, focus on creating real value. First things first, get to know your target audience and their vibe. Once you've got that down, tailor your content to their needs to build a community of like-minded super fans.
Tactical: For all you small business/girl bosses out there, SEO is your BFF. SEO is like the secret cheat code to boost your visibility and traffic, connecting your brand with your audience. Optimizing content using keywords your audience is searching for: boost your visibility and drive traffic to your platforms.
Creating Original Content: If your content feels like it's too samey-samey or doesn’t have the IT factor, start creating truly original content that makes your brand stand out from the crowd–even if it means posting less or being more niche. Quality over quantity darling.
Tactical Steps: Identify what makes your brand one-of-a-kind and weave those elements into your content. Keep an eye out for trending topics that vibe with your brand and you can create content around.
SEO: Keep it 100 by using relevant keywords in your content, but remember, keyword stuffing is a big no-no. For influencers and social media managers, staying fresh could mean collabs with brands or peeps that share your vibe, or creating a unique hashtag for your followers to use, watch and follow.
Working with an Established Audience: If you feel like you're forever chasing new followers without seeing a return on the effort, it might be time to re-focus inward, by making content for your existing follower community.
Tactical Steps: Engage with your followers by responding to comments, sharing user-generated content, and hosting interactive sessions (Q&As or webinars). Use analytics to get the 411 on what type of content resonates with your audience and refine your strategy based on those insights.
SEO: consider using long-tail keywords that your specific audience might use to find your content. For influencers, consider polling your existing crowd to gain insights into what content works best and guide your future content. By offering to listen to your follower’s opinions you can make your community feel instantly included!
Creating Value: If your content feels like it's just not connecting with your audience or your engagement is just not where you want it to be, it might be time to focus on creating some legit value.
Tactical Steps: Start by figuring out who your target audience is and what they're into. Once you've got that down, craft your content to meet those needs. For the small business owners out there,
SEO: An SEO game-changer—optimizing content with keywords based on what your audience is searching for (or a problem they’re trying to solve), boosting account visibility, and driving more traffic to your socials.
Creating Original Content: If your content is feeling stale, it's time to focus on creating original content that helps your brand glow up.
Tactical Steps: Look at what makes your followers unique as a group and incorporate those elements into your content (maybe they all like to break stereotypes, or stay organized, get to the gym, stay in on Friday night, etc.). Stay tuned to trending topics that align with your brand/followers and create content using specific, hand-picked trends but rely on that unique content to bring in your perfect audience.
SEO: Use relevant keywords but avoid keyword stuffing. For influencers and social media managers, keeping it original could mean collabs with like-minded brands or influencers. You could also create a unique hashtag (see #2).
Seeking an Extended Audience: If you feel like your OG followers are falling off, it might be time to reach for new community members that align with your other followers and your brand.
Tactical Steps: Encourage your followers to invite a friend via a contest they can participate in. Engage by responding to comments, hosting live sessions like Q&As and/or webinars. Use analytics to figure out what kind of content resonates best and least with your followers and adjust your strategy based on those insights.
SEO: poll your current followers, and keep an eye on your new followers. Where are they coming from and why? Use this info to up your audience numbers and make content that eats.
Keep your brand lit, vibe with your squad, stay fresh with original content, and engage with your OG followers to create a community that lasts. Keep SEO in your back pocket. Remember, your social strategy is not an "add-on", it's part of your brand's DNA from day one if you’re truly wanting to shine on social.
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TLDR ☕️ Top 3 tactical tips to turbocharge your social strategy:
Vibe Check the Squad: Understand who your target audience is and what they're vibing with. Then, tailor your content to meet their aesthetic, personality or goals. Whether it's a TikTok dance or an IGTV vlog, make sure it's hitting right and if it’s not don’t be afraid to pivot.
Stay Fresh: Keep your content unique and relatable. Don't be afraid to collab with brands or influencers that share your vibe. Remember, originality is the spice of social media life.
Engage Your Squad: Don't chase new followers, engage current followers. Respond to comments, share user-generated content, and host interactive sessions. Remember, social media is a relationship and it goes both ways.
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Paid members can keep reading for tactical advice on amplifying your brand glow-up on social media 🤩
Ready to take your brand to the next level? We've got the tea! From making your brand the star of the show and syncing your social strategy, to fostering a tight-knit fan club and keeping it real with feedback, we're dropping some exclusive tips to help you leave no crumbs when it comes to your social media game. Get your glow-up with these exclusive tips! 👇
Planning: Plan. Your. Strategy. Align your strategy with your brand's marketing strategy and calendar ensuring your social media presence is on point and a breeze to review. Create a follower-centric presence with a backbone of brand goals and watch people become raving fans.
Tactical Steps: Start with a clear understanding of your brand's mission and values (even if it merits a review). Define brand social media goals. Consider using SEO tools to identify keywords relevant to your brand for your social media content. Find out where your followers are coming from, what they’re into (trends, products, etc.) and find where you can fit into their life and create a follower-centric profile.
Reviewing as a Whole: Ensure your brand's voice and image are consistently slaying across all platforms by making sure to review how things change platform to platform. This can help create a unified brand identity, making your brand more recognizable to the masses.
Tactical Steps: Develop a consistent style guide for all your social media platforms. This should include your brand colors, fonts, and tone of voice. Use SEO to optimize your social media profiles with relevant keywords to increase visibility.
Your Audience: Social media should be used from the jump to build and engage with your audience. It serves as a platform for interaction, letting you establish a relationship with your audience from the get-go. Let followers guide the trends you use, while your brand goals define what the actual content is.
Tactical Steps: Use social media to share content that resonates with your audience. Engage by responding to comments and DMs. For SEO, use keywords that your audience is likely to search for to find your content if they can’t remember your account name for some reason.
Incorporate Feedback: One of the perks of integrating an effective social media strategy is the ability to benefit from immediate feedback. The interactive nature of social media allows you to understand your audience's needs, preferences, and responses to your brand. You can then adapt your brand strategy to keep it relevant as trends fade.
Tactical Steps: Use social media analytics to figure out what content is hitting and what's a flop. Using this info, fine-tune your strategy.