So Stacked 🗃️
Functional posting 🤓 🌊 work flows series
More than evergreen content, check off this list to stay ready to create social media posts! 👇
🏷️ Consistency: not only showing up consistently but being consistent with language, colors, types of content and voice.
🗂️ Stay Organized: Use tools like Notion and Loomly to keep your brand organized, optimized, and clear for the whole team.
📮 Templates: keep templates for graphics and copy so that you can create a post quickly, whether it’s in the moment or during planning.
While we don’t have Janet here to help us, we can still get to the Good Place for our brand. Go down the list one-by-one and check things off! Save this! Come back to it when you can! Over time your social media AND your brand will flourish if you follow these tips: 👇
🍏 Easy:
🗓️ Stay consistent: Create a content calendar to plan your posts ahead of time.
🍪 Batch Process: Dedicate regularly scheduled time (once a week, once a month, every 2 weeks, etc.) to create your calendar AND it’s content. 🍪
🔁 Reuse and Repurpose: Good content is good content is good content!! Remember, not everyone will see your post the first, second or even third time. Don't be afraid to reuse content that really resonates with your brand across different platforms to create “new” posts.
🍊 Medium:
📣 Voice & Tone: Know how your brand talks! Creating a brand tone & voice guide helps ensure all your posts are consistent, making them more recognizable to your audience & more memorable over time.
📂 Organize EVERYTHING: Utilize a tool that works for you that can keep track of all your posts, content and marketing materials. This will streamline your content creation process which saves time, and ensures consistency for your brand.
🔢 Numbers numbers numbers!: Regularly review post performances using built-in social media analytics, or by viewing on tools like Loomly. The analytics can help you understand what type of content your audience engages with most, helping you create more effective content in the future, in less time.
🍒 Hard:
🥧 Comprehensive Content Strategy: Conduct market research, identify your target audience, define your value proposition, and creating a content calendar. It can be time-consuming but doing these steps helps to streamline your content creation process and make your posts more effective.
🧑💻 Use Design Tools: Good aesthetics are good for analytics. Tools like Adobe Express & Canva offer upgrades that add more design features than their free subscriptions, and can help you create stunning visuals faster. They even incorporate AI!
👁️ E.Y.E. - Educate Yourself Everyday: Adapting your strategy is crucial for maintaining a strong social media presence and you don’t have to change your brand every time the algorithm changes to stay up-to-date! Adapt by knowing what type of post is popular and using that to send your message (i.e. when video is more popular, make videos & when photo dumps are more popular make photo dumps, so on and so forth).
‼️‼️ Stay up to date by subscribing to Annie Mai Hodge & Girl Power Marketing’s social media updates you need to know on LinkedIn. 😎 ‼️‼️
