Take a Break: Why Breaks are Important! 😮💨
Not just physical breaks, but also social media breaks—and yes that includes for brands! 😳 Work Flows Series 🌊
TLDR: You don’t know what to post, when to post it, or if its successful why people liked it. That means you need to take a break and reevaluate your social media plan.
Social media marketing is headed in a more community-based, authentic direction so what brands are expected to post is rapidly changing. 🏎️
People are tired of disingenuous posts and self serving performative actions. They want to see what you’re really made of. That means not posting every holiday just to post. That also means taking breaks with intention! 🧘
If you feel like you’re throwing pieces of spaghetti at a wall, waiting for them to give you a sign, when you post on social media you could probably use a break.
If you’re feeling burnt out when you’re coming up with content you could probably use a break.
If you don’t have a marketing calendar, you could probably use a break.
Maybe we should say reset. 🔄
Well—What am I supposed to do? How will I be seen if I don’t post?? 😰
Your brand needs to take a break from posting—but use that time well. Use these tips to take a social media break and figure your social media content out:
🌅 Find your most popular posts, put them together and figure out what they have in common, what people liked about them. Find your least popular posts and do the same.
🌄 Create an overall plan for what criteria you need, and don’t need, based on your popular/least popular posts analysis.
🌇 Look at where and what your competitors are posting, and whether its successful or not.
🌠 Consider a visual shake up that utilizes your brand elements in a different way. Perhaps different photo stylings, uses of color, or more/less text.
These small changes can make a big difference in the overall look and feel of your brand’s social media, which plays a part in what people think about your brand overall. This will also help guide your social media journey, making it more obvious what to post, and less like you’re throwing spaghetti at a wall. As you become more authentic posting will get easier and easier. Once you get organized you’ll be able to start to post content you never could’ve imagined when you started. 🤩
Need help planning brand content? Check out our Campaign Template, or set up a consult to get custom advice on your social media plan.
💌 Thank you for allowing theBlogStack to guide your brand 💌
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