Launching New Campaigns on Social 🤳
Make your new campaign memorable! 🍭 3 Prompt Series 3️⃣ PLUS 3 Extra Tips for Paid Subscribers!
It can be hard to cut through the noise and get excited about a new product on socials—here are 3 ways to launch a marketing campaign that will excite your community and ignite your launch 🤳:
👀 Tease It!
A corner of a promo photo, a selfie with the launch secretly in the background, employee reviews without context—there are a million and two ways to tease a product!
Dive back into your brand guidelines to figure out how your voice & tone to tease your launch, then lean into the graphics with something that matches the campaign!
A few ideas to tease your launch:
Set of IG carousels that give more information the further into the carousel you go
Relevant infographics of facts/stats that support your upcoming launch
Graphics spanned over multiple photos to create a grid image
Need help planning brand content? Check out our Campaign Template, or set up a consult to get custom advice on your social media plan.
📫 Specialized!
With a possible TikTok ban coming (again) a growing 2025 trend will be smaller concentrated groups. Whether that’s based on Snapchat (yes Snapchat is still around), Substack, or your brand’s close friends IG story, exclusivity will be the name of the game in 2025.
If you launch in a special group people it’s sure to feel not only VIP, but more excited to spread the message of the thing they heard about first.
If your brand is very personal and in-touch with its clients, this is a great way to go—but if you don’t have an active client base, or you’re just starting out, you might want to try the first two specialized strategies first.
🎊 Surprise Surprise!
Don’t tell anyone on social. No teasing, no small launch groups—just show up one day and post it (or schedule it)!
Make sure to keep posting about it—and if you really want to guide people a certain way, use your surprise to do that (i.e. you want more IG followers so you only put it in your story highlights, or you want more YouTube followers and the information is exclusively on YT Shorts for a bit).
Make it:
Fun—or as fun as your brand will allow
Stand out from your niche by sticking closely to your brand guidelines and making sure when people see it, they can only think of your brand (and how brilliant it is)!
Unique from other campaigns you’ve done, so it doesn’t confuse anyone!
Interactive anywhere you can! That means polls, stories, comments, giveaways and more!
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