The Branching Brand Flow-Chart pt 2 🕸
More Passion. More Passion. More Energy. 🤩
Elaborate on your Branching Brand Flow Chart to create the ultimate content inspiration source 🌊 It can be tough to come up with content for your brand, especially if you try not to use too many trends. It can be even more tough when the well of ideas you were working with runs dry. How can the content inspiration be everlasting?? Check out our solution👇
😫 Problem: running out of inspiration for social media content
😎 Solution: revamps of your Branching Brand Flow-Chart, and check-ins with your brand guidelines
Bringing back the chart you created previously:
Review your main bubbles. Are they still true? If so…. stick to posting 60-75% of content from the red zone, and sprinkle in the orange and yellow in as details. Here’s a refresh on the colors:
Red: Primary message
Create a primary message that will stand the test of time; base it on your core values, brand guidelines, and everything that your customers know and love about your brand.
Orange: Secondary Message
A place where you can elaborate, and have fun talking about your brand.
Yellow: Tertiary Message
This can be short-term announcements, sales and campaigns. Where you’ll go into the least detail so you really want to give the information at face value.
💡 If you need a little update on your chart, consider:
People buy emotionally. Relate to their emotions. If your primary message doesn’t contain very much emotion, you should rethink or reframe it. Center your primary message around your customer having [see list] feeling(s) around your brand:
Nostalgia
Happiness
Peace
Less stress
Positivity
Etc.
Primary message = the brand journey: the brand guidelines can provide the best map of what your primary message should be. If you don’t have brand guidelines, talk with the designer who created your branding or consider updating your logo and working with a new designer.
Using the branching brand flow chart on different platforms
✉️ TikTok
Where people go to share
Share more about your brand story and why your primary message is important / is your primary message. Your journey, your industry, your connections and your product are all content that you can share. Don’t worry about making it polished, just make sure you include the right keywords in your caption and any words you put on screen.
👀 Instagram & Pinterest
Where people go to show
Show people why their life is better with your product/service/etc. What problems does it solve? Where can you use it?? Who uses it, and why??? Instagram and Pinterest are great places to show the physical or front facing side of your business.
Instagram: use reels, trending sounds and collaborate on posts whenever possible
Pinterest: create as aesthetically pleasing content as you can
Where people go to demonstrate & educate
Demonstrate past successes with customer/client reviews, educate people with case studies, and keep your profile updated so your work history is accurate. Make connections in your industry. Offer free education centric to your brand, when applicable, to become a brand leader in the industry. Stay up to date on your industry and regularly share news, updates, opinions and encourage others to share theirs.