The Girlies are Girling Series 💝 Tube Girl 🚆
Public transport has never seemed like such a vibe #TubeGirlEffect 🎶🚆
Hot Girl Summer may be over but that doesn’t mean the girlies are done girling–it just means something new. 2023 is the year of Girlhood–deemed so by the girlies loving the vibes and a total KO Girl Summer that’s forever changed marketing. So, like…check out the vibes👇
#TubeGirlEffect The First Lady of Juicy Couture 💋
What do M.A.C., Bentley, Tate McCrae and the London Tube have in common? Sabrina Bahsoon–AKA Tube Girl.
“Tube Girl”?? What does that mean??? Tube Girl is confidence. Tube Girl is motivation. Tube Girl energy is the embodiment of being yourself and taking up space, no matter where you are, whether it’s the Paris Metro, a classroom or your normal morning commute.
There are plenty of men who have found their own ways to use it too. From this man shopping to another man dropping the kids off at school and this guy at work.
Brand deals and developing a personal brand
You may be shaking your head and saying “Kids these days,” but it’s not just the kids–marketing is changing in big ways. Bahsoon is showing up on TikTok with the same Tube Girl content people love, except it’s changed it big ways: it’s sponsored… Check out just a few of the brand deals who are #TubeGirlEffect vibing:
🚘 Bentley → “Bakerloo Line to Bentley Chauffeur”
💄 M.A.C. fashion show & social
👔 Boss
👗 Valentino → “Victoria Line to Valentino Fashion Show”
Now, Bahsoon is starting to develop her own brand, she started with fashion shows and Tube Girl Tunes, a playlist that shows her “communte music”. Honestly So. Perfect. ✨ She also has Tate McCrae’s newest single Greedy blowing up from using that as one of the well-known Tube Girl songs (though there isn’t just one). Girls supporting Girls supporting Women supporting Women–we LOVE to see it!!
This trend knows no bounds and shows that the age of viral-ity is not only back but in charge. If your brand hasn’t embraced social media, trends and influencer marketing like Tube Girl and other TikTok/viral trends you’re missing out on major brand revenue. All we know is we hope this energy is carried into 2024!