3 Prompts for Getting to Know Your Brand 🧐
Evergreen material and brand recognition in social media content! PLUS 3 prompts and 6 ideas! 😍
People come to social media to get to know your brand. They want to know about who you are, where you source things from, possibly who your team is, where you’re located, and they’re looking on social media to find it. 🧐
What People Are Looking For… 👀
You can’t have a strong brand without social media representation of some sort these days. Whether that’s an active page, or a static page of information, here are some questions you should be answering ✅:
Whether you’re adding a pinned post or a link/address up in the bio, it only benefits you to have a complete and updated profile, but it can also be helpful to have some really good evergreen content to pin on the top of your profile! 👍
Here are 3 prompts for creating evergreen material that helps build your brand recognition on LinkedIn, Instagram, TikTok or other social media platforms:
🎠 Create a carousel/slider that details who your brand is, what they do, where they do it, and why! This will give people an entry point without having to dig through your content. This could look like:
A branded, text-based post with multiple slides showing off best sellers, product details, and client testimonies.
A series of videos a single post that you can slide through talking about different products, why the company was formed! This is also where UGC could come in really handy.
Use this on Instagram, LinkedIn, Pinterest, and/or TikTok
🎥 Create a reel/video that shows some of your products or talks about your services in a more general manner, and allows anyone (first time finding you or already a follower) to understand what your brand can offer. This could look like:
A GRWM where you use your products/services (skincare, a beverage, press on nails, etc.)
Unboxing new products/explaining what’s been updated in your services and include why! People love the “why” behind things.
Use this on Instagram, LinkedIn, and/or TikTok
🔆 Create an Instagram story highlight or a TikTok playlist! That way people can always review it when they want to and are able to go back and easily find everything they’re looking for. This could look like:
An Instagram story highlight that you constantly are adding to that has to do with products/services
A TikTok playlist where you detail each product/service you have, why you have them, and what results people have seen.
Use this on Instagram and/or TikTok
Make sure to include an engaging caption when necessary, and use these prompts to start creating a memorable, detailed experience when someone looks for information on your brand’s social media.
Need help planning social media content? Check out our Campaign Template, or set up a consult to get custom advice on your social media plan.
💌 Thank you for allowing theBlogStack to guide your brand 💌
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