Audits aren’t just for taxes! 👀

Why You Should Audit Your Marketing Materials!! 📑

Apr 11, 2025

TLDR: Auditing your marketing materials and making updates is important and can elevate your brand.

Whether you’re just starting out, or you’ve been in business for 10 years it can get hard to keep track of your marketing materials after rebrands, different employees or freelancers, and simply doing a lot of other things to sustain your business! That’s one place where an audit with a designer can really help your brand thrive. 🫰

Here are 3 major ways auditing your marketing materials can help your brand be better and more organized:

🔁 Consistency — Being consistent with your marketing materials is important for brand recognition. That means that the more consistent you are with your marketing materials, the more likely your brand is to be recognized quickly and top of mind for your services. Here are 3 areas that you can audit for consistency:

Links are working
Designs and other visual brand elements
Ensure most current business information is present

⏳ Efficiency — Audits can help your marketing materials be ready the second you need them, which creates a more efficient process for you and your customers. Here are 3 others ways an audit can help improve your marketing materials efficiency: