TLDR: Auditing your marketing materials and making updates is important and can elevate your brand.
Whether youโre just starting out, or youโve been in business for 10 years it can get hard to keep track of your marketing materials after rebrands, different employees or freelancers, and simply doing a lot of other things to sustain your business! Thatโs one place where an audit with a designer can really help your brand thrive. ๐ซฐ
Here are 3 major ways auditing your marketing materials can help your brand be better and more organized:
๐ Consistency โ Being consistent with your marketing materials is important for brand recognition. That means that the more consistent you are with your marketing materials, the more likely your brand is to be recognized quickly and top of mind for your services. Here are 3 areas that you can audit for consistency:
Links are working
Designs and other visual brand elements
Ensure most current business information is present
โณ Efficiency โ Audits can help your marketing materials be ready the second you need them, which creates a more efficient process for you and your customers. Here are 3 others ways an audit can help improve your marketing materials efficiency:
Understand what materials are working and which arenโt
Know which materials are relevant and irrelevant
Know which materials needs updated and have a list
๐ง Brand Knowledge โ Stay up to date on your brand and keep things organized with an audit. This can help:
Easily keep track of your outward-facing materials
Avoid overlooking a resource thatโs already created
When we say marketing materials, what do we mean?
๐คณ Social Media Content
๐ Brochures, flyers and booklets
๐ฅ๏ธ Website
๐๏ธ Business cards, stationery, etc.
๐ฝ๏ธ Presentations
๐ง email campaigns and templates
theBlogStackโs Substack Recs this week ๐
๐ฐ ETHICAL MEDDLING by
๐ฐ my thoughts on The White Lotus finale (no spoilers) by
and๐ฐ Pubes, Eggs, Cherries, & Tariffs by
To see more of what weโre reading, check out our notes where we repost quotes and stories from our favorite Substacks.