Call Your Audience to Action 🤩
CTAs and How To Use Them 💌 Magnify Series 🔎
🤔 What is a call-to-action (CTA)?
A CTA asks your reader/watcher/etc. to take action, and specifically what action you want them to take. For example “BUY NOW” is a CTA, but so is “Call XXX-XXX-XXXX for a FREE Consultation!”
[The button above’s CTA is simple: “Share”]
Creating a good call-to-action can be the difference in getting interactions on your post and people scrolling by. Create actionable CTAs 👇:
🧐 How are they used?
Use CTAs when you want to direct your users to do something specific—like “BUY NOW” or “Call XXX-XXX-XXXX for a FREE Consultation”. They should be used sparingly, as you don’t want to overwhelm, but they give the customer a sense of where to go and what their options are.
🤷 Who should use them?
Any brand looking to direct their audience in a certain direction! Some examples of times to use a CTA:
posting a link (”Check this out: link-here”)
selling a product (”Buy Now!! link-here”)
promoting an event or experience (”Don’t miss out, get tickets: link-here”)
having a sale (”Limited time only!! Get 25% off now: link-here”)
🔁 Stay consistent!
Unlike other copy, these are sentences you’ll want to reuse often to help with brand continuity! Here are a few ways to maximize your CTAs:
Keep a living digital list on Notion, Google Docs, etc that contains every CTA. That way you can keep your posts consistent, and save yourself time in the creation process!
Check back on stats and note which CTAs always (or never) get traction so that you know what helps move your audience!
