Feel Better Creating Your Content! 😮💨
2 Strategies to Make Content Creation Easier 👍
Let’s face it—social media management for your brand is one more thing on your to-do list. ☑️ Here are 2 ways to make it less overwhelming when it comes to creating content for your brand:
🔎 Use SEO
When Twitter started, hashtags were used for categorizing and finding information. Now, all the words we type are analyzed and fed into algorithms. The era of SEO as the new hashtag is uponeth us—so why not take full advantage to make your content creation journey easier? 💁♀️ Optimize your words so that the right people are always finding you, or avoid words that could cause controversial comments, or even expand into new areas with a bit more insight.
Find your SEO:
📈 Utilize social media analytics to see which posts perform best and identify common keywords in those posts
👀 Use keyword research tools like Google Keyword Planner or SEMrush to identify popular search terms in their industry
📲 Analyze popular accounts in your industry’s social media content to see which keywords they're using successfully
♻️ Refresh Your Content
Is your content still fun to make? If not, maybe it’s time to take a look at your strategy and see how you can add in some fun! Things are less serious, even on business accounts now. Consider adding in some homemade memes, or making a silly little skit and posting that as a reel to add some fun into your brand!
Refresh your content:
📝 Take an audit of your content and note which posts you had fun making
🤔 From that list choose the best performing posts and expand on ideas
🤝 Create a series from FAQs specifically from social media platforms (comments, DMs, story replies, etc.)
