Planning content series 📆 Insta Presence ≠ TikTok Presence 🤔
Your Guide to standing out on popular platforms 🧐 Why Your Insta Content isn’t your TikTok Content isn't your LinkedIn Content
There was a time in social media where the same things were posted across all your platforms with little to no changes–but those days are OVER. Each platform has their own algorithm, goals and ways for people to interact.
It goes down in the DMs 📥 Communicating Directly on Insta
Instagram is commonly used for direct communication between users through direct messages (DMs). People say "what's your insta" as a form of "can I get your number" or before that "can I get your email" 🤭. Direct messaging or story replies on Instagram allow for quick and convenient communication, making it a popular platform for building connections and relationships.
Instagram is like the go-to spot for sliding into someone's DMs. You know, when you want to chat with someone or create a connection, but you're not quite ready to ask for their number (or email), that’s when DMs on Insta are clutch! 😎 Quick and convenient convos, which makes it super popular for making connections and building relationships. It's the perfect place to feel out the vibe. 😉
Similarly brands should play into this by showing the relationship they want to have with their clients. Perhaps taking a page out of Glossier’s playbook and using the customers as models, or like Rare Beauty and Beis you send out a PR box to some niche influencers you know will truly appreciate and love it–like Rare Beauty did for Whitney Simmons! They found something that mattered to her and connected with her outside of the brand in a way that really touched her–she often posts GRWM videos with Rare Beauty products. 🤩
“This is memorabilia!” — Whitney Simmons
Participation Counts 🙋 Showing and Communicating Indirectly on TikTok
TikTok is where we express ourselves, join communities, and engage with content that resonates with us. It’s all about sharing our lives in bite-sized videos. It's a platform that encourages us to be our authentic selves and connect with others who appreciate, admire or are similar to our style. Show off our hobbies, share opinions, and jump on the latest viral trends. Whether it’s dances to the latest trending Taylor Swift song (or one of the other trending Taylor Swift songs..) or lip-syncing to IT Girl TikTok lets us give a peek into our daily experiences and share our personal take on things. It's not just about entertainment, TikTok is often used to find helpful information and learn new things. Plus, connect with friends, brands, and influencers who share the same interests and values.
Whether we're showcasing talents, sharing thoughts, or just being a silly goose, TikTok is the where we align ourselves with ideas, communities, and influencers that speak to us, and engage with content that sparks our interest. It's a vibrant and dynamic community we create where we can express, explore, and connect.
More Than A Card 💼 Showing and Direct Communication on LinkedIn
LinkedIn is a platform used to showcase professional aptitude, skills, and achievements. It offers a space to demonstrate personality and personal brand in a polished and formal manner. Commonly used to connect with other professionals, build networks, and establish business relationships. Direct communication on LinkedIn, such as messaging and networking, allows for professional interactions and collaboration opportunities, while posts, shares and platform content (like articles) allow for an indirect conversation starter via comments.
LinkedIn should be the most polished and formal presence you have online, but how formal and polished depends on who you are and what industry you’re in. For example–DuoLingo has a VERY fun, humor-full, young and active TikTok presence, yet stays fun and professional when it comes to their LinkedIn presence.
Whether you’re creating a viral TikTok or launching your professional career on LinkedIn, you need a good social media strategy that creates goals and individualistic content. This doesn’t mean running yourself ragged for content but it does mean each platform will have its own demands as to how it will show up to your followers and potential followers.
Subscribe to custom social media strategy and coaching with Caylie.
