What to Expect in 2025! 🎊
Ins & Outs 👌 Design & Social Media trend predictions for starting 2025 out strong!
What you can expect from us in 2025?? More social media advice, rundowns and updates. More strategies for creating better content. More graphic design advice. More tips and tricks for small businesses on creating visual content that resonates with their audience. In short—we’re giving you more. 😜
👍 Ins
🖼️ Creating curated content: Instead of generic, aesthetic content, people will be looking for something that makes your brand stand out against the competition. Make sure you use your brand guide to create a memorable and visually engaging brand.
🤝 Creating strong, connected communities online: as we watch a potential TikTok ban, people will be looking to move their communities to other platforms that align with their audience and brand. View some current TikTok alternatives here just in case.
📲 Podcasts & text-based platforms: If people in the US have to seek an alternative for TikTok, they’ll start looking for spaces that provide information in a simple (perhaps similar) format. Video-based podcasts, Youtube shorts, voice based podcasts, and text-based platforms like Bluesky and Substack will be where people turn as they start looking for reliable news and information.
👎 Outs
❌ AI generated content: AI creates generic content, and that means that your brand is losing the essence of who it is. In 2025, we’re embracing our brand and we’re sticking to the brand book (even if we have to build a new one!). 2025 is the year to streamline your brand’s visuals so that you can be visually consistent this year and beyond!
❌ Taking your brand too seriously: DuoLingo is a pioneer brand when it comes to having a personality on social, and now plenty of brands have adapted an unhinged humor of their own. But having a personality doesn’t always mean being unhinged…be authentic to your brand but don’t forget to have fun!
❌ Creating content without a goal: if your brand is going to level up on social media its going to have to set some goals and determine a strategy. Whether the timeline is a month, a few months, or a year those goals will make it clear what you want to accomplish via social media. That will help you determine how to choose a strategy that works for you, and your brand.
3 QUICK BRAND TIPS ON APPLYING OUR 2025 INS AND OUTS:
Make Your Own: If your customers look to you for advice on certain topics consider creating your own “Ins & Outs List” to get people talking!
Break It Up: If you have trouble coming up with content or are unsure if it’s for you: consider releasing your ins for one post and your outs in another, if you get good engagement.
Dopamine posts: Create posts that give you energy because you’re excited about the topic! Your clients or customers will be excited because you are!
