Don’t Waste Your Space 🪐
Is it better to post to be seen or to post with purpose?? 🤔
Picture this: you’re swamped with work but you wanted to get a social media post out to promote your new product, but you don’t have the post planned, and you have exactly 3 minutes before your next meeting and a long list of to-dos. You throw something up just to have something there and don’t think about it again..sound familiar?? 😅
Balancing social media and running the rest of your business can be difficult since social media in itself has become a multi-person job between the various platforms moving in and out of popularity and the ever-growing push for board-approved social content. Not only that, but you’re competing with competition and all the other influencer content, ads and skits that all show up in the same scroll. Sometimes it feels pointless to post, and sometimes it feels like you just need to post to get something out… When really, you should be focused on your strategy so that you always know what to post! 👀
Some say it’s better to just post to have something out there..and—false! ☝️ Here’s why:
Posting “to post” is like sending out an email to send out an email. Who wants that?? That’s why when it comes to social it’s important to have a reason to your rhyme—aka an in-depth social media strategy. It should guide you in posting so that you always know what to post and your brand can start reaching goals—no matter if those goals are sales, followers, or brand recognition focused. Here’s how to start posting with strategy:
🪐 Don’t waste your space:
Free marketing doesn’t exist, but organic social media comes close! When creating your strategy think about how your brand would best fill up its digital space on the platform. If you don’t have specific social media goals, start thinking through what would be best for the brand, and getting goals in place so that you (and your team!) can have a guiding light when creating content.
📣 Beat the noise:
There is a TON of content being put out every hour—organic and paid—that means that when you put out your content, you’re saying “Look at me!” in the same scroll as 3 videos with huge production budgets and a bunch of product launches and news. That’s a difficult task no doubt but you can overcome the challenge by standing out in the scroll! Find an aesthetic your community really loves AND that fits your brand’s personality when looking for visual inspiration. When it comes to interaction, focus on connection, and people will start finding and sharing your brand. You can also ask yourself—what sets your brand apart? And create content about why you’re different, better, or unique.
🙋♀️ Don’t be afraid to participate:
Commenting on your own brand content?? It can feel a bit cringe, but it’s a great way to start engagement and burst the “first comment” bubble. Go one step further and share with a friend, or message to a community member you know will love it! Not only will they love that you thought of them, they’re more likely to interact with it and feel connected to the brand.
📏 Adjust when needed:
If you have a strategy in place and it doesn’t seem to be working, don’t be afraid to change things up. Sometimes you have to experiment with times, content types and voices to find exactly what fits for your brand—if you have a team, consulting the team can help. If you don’t have a team, maybe it’s time to do a social audit or take a break and pivot your strategy!
Social is a big job, and overall organic social is a long game. Be patient and know that your consistency and working toward your goals will pay off!
Positioning and Repositioning Content 🔀
Content categories can be helpful not only for categorizing content, but also staying focused and repositioning content that has yet to be or is already used.
Werking the Social Calendar 📆
Stay active and interesting online, even when you're busy: a good social media calendar makes your life easier by letting you plan and schedule posts ahead of time. 🤩
What People Are Looking For… 👀
You can’t have a strong brand without social media representation of some sort these days. Whether that’s an active page, or a static page of information, here are some questions you should be answering ✅:
