Professional Layouts for Non-Existent Marketing Budgets 👩🏼💻
Making Your Layouts Better! Flyers, brochures, menus and more. Learn how to make them look professional without a marketing budget from the mind of a professional!! 👩🏼💻📝
TLDR; Tips from a designer on how to make your marketing materials clearer and more engaging when it comes to text/photo interaction and placement based around 3 rules of accessibility, brand standards and hierarchy.
Graphic designers have a lot of rules to live by when it comes to creating flyers, brochures, menus, or similar for your brand. You don’t have to know all those rules to create better looking brand materials.. 😮💨 Just start by adjusting your current materials around these 3 basic design rules, making more professional designs before you have the Big Marketing Budget:
👀 Accessibility: Make it Legible
Always always always make sure people can read things first and foremost. The easier it is for people to read, the more people will read it. Check ADA color standards to make sure everyone can read it. Avoid making text too small (ask a friend if they can read it). These steps ensure both size and color are legible!
📖 Brand Standards: Keep it Visually Consistent
Being consistent with your marketing materials is important for brand recognition. The more uniform your marketing materials are between items, the more professional you’re going to look. That means that the more consistent you are with your marketing materials, the more likely your brand is to be recognized quickly, and you’re more likely to be top of mind for services you offer. Learn more about creating a strong visual brand.
⃤ Hierarchy: Lead People Through the Page
When it comes to creating dynamic yet professional layouts, you want to lead the eyes through the page in a specific order rather than randomly which leaves people feeling visually overwhelmed and less motivated to read (or look at) your hard work. Start with this basic rule: the bigger the text, the bigger the importance. Learn more about applying good hierarchy to your designs so that you can have more visual interest in your designs.
